Sunday, July 14, 2024

Walplast Unveils ‘MasterTouch Vivid’ Emulsion Paints: Where Inspiration Meets Color

Walplast Products Pvt. Ltd., a trusted name in the building materials industry, is proud to announce the release of its latest product line, ‘MasterTouch Vivid Emulsions’. With comprehensive experience in maintaining 12 million square feet of walls annually through its wall putty product, Walplast has a deep understanding of walling solutions. This new product line expands the company’s esteemed paint brand ‘Homesure MasterTouch,‘ known for its high-quality paints including Interior Primer, Exterior Primer, and Distemper. The new ‘MasterTouch Vivid’ line features two variants: MasterTouch Vivid Exterior Emulsion and MasterTouch Vivid Interior Emulsion, designed to transform the painting industry with their exceptional quality, durability and aesthetic appeal. 

MasterTouch Vivid Emulsion is designed to meet the diverse needs of homeowners, professional painters, and businesses for both interior and exterior painting projects. In the fast-growing Indian paint and coating industry, it is predicted to reach an impressive Rs. One lakh crore in the next five years. MasterTouch Vivid Emulsions represent a sustainable alternative as these water-based emulsions are designed to minimize environmental impact compared to traditional solvent-based coatings, with low volatile oil content (VOC) for improved indoor air quality and minimized health and environmental impacts. 

It has a non-flammable composition without heavy materials like lead, mercury, chromium, and zinc. In addition, it offers a rich, smooth matte finish with excellent opacity, which lends a soft regal glow to the interiors of the room and also provides excellent weatherproof coating on the exterior walls. It comes as a single white base that can be tinted to customized colours. 

Mr. Kaushal Mehta, Managing Director – Walplast, expressed his excitement, stating, “We are delighted to launch ‘MasterTouch Vivid Emulsion series’, our commitment to quality, innovation, and environmental responsibility is at the core of our brand, and we believe that this new product range will raise the bar in the world of interior and exterior painting.” MasterTouch Vivid Emulsions come fortified with an anti-peel formula, anti-fungal protection, and water-resistant properties, ensuring a longer lifespan of the coated surface and providing durable protection for both interior and exterior walls. 

Mr. Aniruddha Sinha, Senior Vice President – Walplast, stated, “MasterTouch Vivid Emulsions contributes to reducing the environmental impact through minimized release of harmful substances and emissions during production and application. It keeps the environment safe along with meeting the evolving needs of our customers”. 

About Walplast: 

Walplast Products Pvt. Ltd, a subsidiary of DryChem India Private Ltd., is an Indian Multinational Corporation founded by visionary Mr. Ashok Mehta in 2004. It is one of the leading and most reputable producers of building materials and 3rd largest manufacturer of Wall Putty in India.  

Walplast has 25 manufacturing units that are strategically located across the country. It is also equipped with NABL certified state-of-the-art R&D Labs that are fully equipped with cutting-edge testing equipment that meets international standards. Globally, Walplast exports to more than 23 countries across GCC region & North & Central Africa. It is one of the largest exporters of Wall Putty from India. 

Our B2C brand Homesure is a preferred brand for the construction ecosystem that  delivers superior customer experience on product performance, solutions and services. We help create strong and sustainable communities, with a network of 800+ active Distributors, 6000 + Dealers & more than 65000+ influencers engaged in our business operation. We also provide direct employment to over 1000 employees. Our HomeSure product range includes Wall Putty, Tile Adhesives, Gypsum based products, Construction Chemicals, Admixtures, AAC blocks, Paints and other building materials with growing business portfolio.

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