CASE Construction Equipment, a brand under CNH Industrial, is set to make a significant impact on the domestic construction equipment market by introducing six new products at the Excon-2023 trade fair in Bengaluru from December 12 to 16. This move marks the brand’s foray into two new categories within the sector.
Shalabh Chaturvedi, Managing Director of CASE Construction Equipment for India and the SAARC Region, expressed enthusiasm about the timing, stating, “It is an exciting time for India as infrastructure development in the country is at its peak, creating various opportunities for the sector. With our existing and new products, including the launch of new machines, we aim to solidify our position as a global legacy brand offering technologically advanced products with world-class quality.”
Emphasizing a commitment to innovation and technology, CASE will showcase ten made-in-India products designed for both domestic and global markets. Additionally, the company plans to unveil machines compliant with the new BS V (CEV/TREM) emission standards, ahead of the official industry transition period.
In conjunction with these product launches, CASE will introduce a comprehensive platform under CNH Industrial, providing accessories and genuine parts. Having been a presence in India since 1989, the company is already a market leader in the vibratory compactor segment and a prominent player in the backhoe loader segment. With a manufacturing facility in Pithampur, Madhya Pradesh, CASE not only serves the domestic market but also exports to over 105 markets worldwide.