ACE Group has launched ‘ACE Arte’, its latest luxury residential development in Sector 150, Noida, marking the Group’s 25th project. Spread across approximately 15 acres, the development comprises 784 expansive 3 & 4 BHK neo-classical residences and has been conceptualised around the philosophy of “Art Meets Architecture.”
Designed by renowned architect Ar. Hafeez Contractor, ACE Arte draws inspiration from the elegance of neo-classical architecture, with symmetry, graceful proportions and refined detailing shaping its architectural identity. The project is set on a three-side-open plot, with approximately 80% of its area dedicated to open spaces and verdant greens.
The landscape forms an integral part of the development, with a sculpture court, garden walkways, Hibiscus Garden, Miyawaki Forest, yoga and meditation lawn, reflexology garden and open party lawn. The project also includes a swimming pool, outdoor gym, pet zone and dedicated spaces for children and senior residents.
The sporting and recreational offering includes padel court, pickleball, badminton, basketball and tennis facilities. A key feature of ACE Arte is its approximately 50,000 sq. ft. signature clubhouse, designed to offer a club-class experience within the development. It includes indoor badminton and squash courts, a world-class gymnasium, Pilates studio, dance and music room, card room and indoor games arena, along with a temperature-controlled indoor swimming pool. A banquet hall, gourmet restaurant, business centre and open-air rooftop lounge further add to the clubhouse offering.
Mr. Ajay Choudhary, Founder, Chairman and Managing Director, ACE Group, said, “True luxury is not defined by what you see, but by what you feel and remember long after you leave. With ACE Arte, our vision was to create a residence that goes beyond luxury to become an expression of art, architecture and refined living. Set against the evolving character of Sector 150, ACE Arte brings together a distinctive architectural identity, thoughtfully designed spaces and the warmth of a home — crafted for those who seek not just a residence, but a way of life that is truly exceptional.”
ACE Arte marks the fourth project by ACE Group in Sector 150, further strengthening the Group’s presence in a location it identified early for its long-term potential. With landmark developments such as ACE Golfshire and ACE Parkway already establishing its residential footprint, along with ACE Medley Avenue in the commercial segment, ACE has built a growing ecosystem within the sector.
In many ways, this has been a defining characteristic of ACE Group’s approach to real estate — identifying locations with strong future growth potential and creating landmarks there before the opportunity becomes obvious to everyone else.
Sector 150 has steadily emerged as one of Noida’s most promising residential destinations, particularly because of its expansive green surroundings and its positioning within the broader Sports City development. The planned sports-centric ecosystem adds another dimension to the sector’s long-term appeal, with the area envisioned as a major destination for sports, recreation and urban development.
The sector also benefits from strategic connectivity to the Noida-Greater Noida Expressway, Yamuna Expressway and Eastern Peripheral Expressway, while the Aqua Line Metro further strengthens everyday accessibility. The location also benefits from proximity to schools, hospitals and other essential social infrastructure, making it increasingly attractive for families looking at the area for long-term living.
At the same time, Sector 150 is evolving into a more active commercial and corporate destination, with companies such as Kent, TCS, Infosys and Haldiram’s already present or expanding their presence in and around the sector. This growing mix of residential, commercial and institutional development is further contributing to the area’s overall growth story. Noida International Airport is approximately 35 minutes away, adding another significant connectivity advantage to the location as the airport-led growth story around the region continues to develop.
For an investor, this combination becomes particularly relevant. A location that brings together existing infrastructure, large-scale planned development, established residential and commercial activity, sports-led development, social infrastructure and improving regional connectivity can offer a stronger long-term proposition than an isolated real estate opportunity.
ACE’s existing presence in the sector adds another layer to that investment story. With ACE Golfshire, ACE Parkway and ACE Medley Avenue already establishing the Group’s footprint here, ACE Arte is not entering an untested location — it is strengthening a presence that the Group identified well ahead of the sector’s broader evolution.