Thursday, July 25, 2024

Obsess unveils Carbon Emissions Calculator

Obsess unveils Carbon Emissions Calculator, pitched at brands evaluating construction of new physical stores

Obsess has launched a Carbon Emissions Calculator for brands to analyse the energy output for bricks and mortar retail stores in comparison to their virtual counterparts.

The company has created 200+ virtual stores for brands including Ralph Lauren, Coach, NBCUniversal, American Girl, and Charlotte Tilbury.

Retailers can input into the tool flexible values for physical store estimates, including store square footage, daily foot traffic, and number of employees.

Based on these inputs, Obsess calculates the average output for store construction (including material production and transportation, and construction activities) and the average output for store operations (including employee labor, commute and store electricity).

Carbon emissions calculations are based on initial construction and one year of operations for both brick sand mortar and virtual stores. Outbound product shipments are not included in the calculation. Corporate employee and office operations have also been excluded.

Check out the calculator here.


Obsess emerged victorious at the 2022 RTIH Innovation Awards, picking up the Global Technology Vendor of the Year gong.

Our 2022 winners were revealed at a sold out event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, said: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“Congratulations to our 2022 retail technology hall of fame entrants.”


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